Let creativity loose

This drawing is at least 10 years old, it was my first time trying to make a trench (or something vaguely similar) so I thought “let’s make something unseen, something eye-catching”. When approaching a new task, or should we say challenge, we designers have to go big, to think outside the box. Trying to make something as commercial as possible would be the worst error: we’re not marketing guys, we are the ones breaking the rules, we are the professionals leaving other professionals jaw dropped. We are entitled to raise perplexity and confusion in viewers’ minds, it’s a designer’s duty to deliver something unexpected and unestablishing, close to a punch out of the blue. So this is my idea for a trench, as weird as I could conceive it.

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Food, Fun & Friendship

Helena Reich Medina Davide

Business Lunch

It’s no news that BEST DEALS ARE SIGNED AT THE RESTAURANT at lunchtime rather than during exhausting 3-hour meetings. This is because food and laughs are indispensable conditions to create the perfect, relaxed atmosphere in which is possible to start/establish partnerships. Friendship is the key ingredient leading to long term valuable collaborations and what better place than a Bel Air Korean restaurant to have a lot of fun and share new ideas for the upcoming bags? CREATIVITY IS A STREAM, we just have to LET IT FLOW by setting the right conditions: PLACE, PEOPLE, ACTIVITY. So, choose the right buddies, book a restaurant (or just sip a coffee at Starbucks) and start the chit chat, the result (in terms of both productivity and creativity) will be beyond expectations.

Bacio the clutch

Bacio is a pochette -or clutch- meant to be made by crocodile and python skin. This is my first project for the high-end brand SWOON LUXE based in Los Angeles CA. We’re currently defining colors, skins and details but everything will be ready for 2016!

clutch-render-pink clutch-render-silver render-light-blue-white tangerine-pyton yellow clutch

Heart (bucket) Bag

I’m designing this special “Heart Bag” (technically it’s called bucket bag) for a friend, it’s like a present I promised to her.  it took a few months to think it and a few days to design it and.. Tah-dah!

yellow-bag-medina-davide

heartbag

handbag medina davide