Memorial Day 2022

No design discussion today, there’s a more important matter: Memorial Day. Independently from what you’re into, put it on pause and take a minute to remember the fallen of every war. I made the following short video to say thanks to all the troops who fought and freed Europe in the 40s. If it wasn’t for those men who made the ultimate sacrifice and eventually succeeded, I wouldn’t be here writing on social media in a free country; I wouldn’t probably be in this world at all. So yes, I have no interest in art and design today, let me just focus on how truly lucky and blessed I am to be born after the brave generation who landed on Omaha Beach and Anzio and gave me the possibility to pursue my dreams. They perished so we could enjoy freedom. Respect.

Do not stand by my grave and weep.
I am not there, I do not sleep
I am the thousand winds that blow
I am the diamond glints in snow
I am the sunlight on ripened grain,
I am the gentle, autumn rain.
As you awake with morning’s hush,
I am the swift, up-flinging rush
Of quiet birds in circling flight,
I am the day transcending night.
Do not stand by my grave and cry
I am not there, I did not die.


Let creativity loose

This drawing is at least 10 years old, it was my first time trying to make a trench (or something vaguely similar) so I thought “let’s make something unseen, something eye-catching”. When approaching a new task, or should we say challenge, we designers have to go big, to think outside the box. Trying to make something as commercial as possible would be the worst error: we’re not marketing guys, we are the ones breaking the rules, we are the professionals leaving other professionals jaw dropped. We are entitled to raise perplexity and confusion in viewers’ minds, it’s a designer’s duty to deliver something unexpected and unestablishing, close to a punch out of the blue. So this is my idea for a trench, as weird as I could conceive it.