If you’re a car guy or just simply lived through the 80s you might had seen this rare car. The Alfa Romeo Milano (75 for the European market) was an Italian sport sedan and the Brainchild of Ermanno Cressoni. Cressoni (1939 – 2005) has been a prominent designer born and raised in Milan and worked many years for the Milanese brand. On top of that he’s been a professor with the Polytechnic University of.. well.. Milan, my alma mater, the University where I graduated in 2002. I attended his classes and learned a lot about styling and design from him, I learned the ‘responsibility of beauty’ which means as a designer not only I have to focus on functionality of products but I have to consider the importance of pleasuring the eyes.
Poetry can be found in the lines of a book but pure art can be fully expressed by bending tin foils as well, like coach-builders did for a long time during the 20th century. A thin line divides craftsmen and artists, whether they work on leather, steel, wood, marble and if they make unique pieces or thousands the difference is subtle. Industrial design can be conceived as a “process of design applied to products that are to be manufactured through techniques of mass production” (at least as Wikipedia sees it) but this is quite a mechanistic definition. To me, Industrial design is the ideal place where the production process with its requirements meets the will to create something emotional, the act of setting art free outside museums’ walls making it affordable for the community. Probably no one ever considered that buying the classical coke glass bottle is like purchasing a piece of art, the fact that a machine made million copies of it doesn’t matter: a genius shaped its iconic silhouette committing it to memory forever, it’s enough to consider that bottle pure art.