US vs EU Philosophy
I’ve spent eleven days in L.A. last month (this notion is not very important), it wasn’t my first trip to the US but each time I get there I discover something new and find more interesting aspects of their way of life. As a designer obviously I pay much attention to building details, objects, shops, vogues.. in the end I made a very short list of what I like the most of this friendly people:
- They Keep It Simple: why achieve a goal in an expensive, complicated way when there’s plenty of simple reliable solutions? Here’s an example: I slept like a baby for 11 nights at a motel without my perpetual low back pain. The last day I just wanted to see this “magical hidden frame” that relieved my problem so I took sheets and mattress out of bed and guess.. I found a big flat wooden panel, just so, no springs, not a hint of a professional structure. It was then that I remembered my friend’s famous last words: “I spent 1.500€ to get a high-end mattress, you know, sleeping is important”
- They Go Straight to the point: They don’t like the chit chat we do before entering into a business discussion. We love never-ending waffling during meetings, they don’t. To us it’s a tricky (ineffective) strategy to understand each other before sealing a deal. To them it’s a waste of time, You’d better be concise and pragmatic.
I’ll constantly keep the list up to date by adding things I like!