apparel

Goodie Hoodie

Posted on by Medina Davide

In the United States, the hoodie is more than just clothing for teenagers; it serves as a universal “uniform” that offers both physical comfort and a sense of psychological security. During the social pressures of high school, the oversized silhouette provides a “portable safe space” and a way to signal identity or group affiliation. Whether it’s a high-end streetwear piece or a simple school sweatshirt, the hoodie represents a blend of privacy and self-expression that has become an essential part of American youth culture.

Let creativity loose

Posted on by Medina Davide

This drawing is at least 10 years old, it was my first time trying to make a trench (or something vaguely similar) so I thought “let’s make something unseen, something eye-catching”. When approaching a new task, or should we say challenge, we designers have to go big, to think outside the box. Trying to make something as commercial as possible would be the worst error: we’re not marketing guys, we are the ones breaking the rules, we are the professionals leaving other professionals jaw dropped. We are entitled to raise perplexity and confusion in viewers’ minds, it’s a designer’s duty to deliver something unexpected and unestablishing, close to a punch out of the blue. So this is my idea for a trench, as weird as I could conceive it.